“Magnifying” by Sylvie Fleury

Bringing new life to the conservative format of jewelry display and presentation, Suzanne Syz, founder of Syz Art Jewels, invites contemporary artists to re-envision the jewelry box as sculpture.

In her third project in this ongoing series, Magnifying, with the Swiss artist Sylvie Fleury (who is receiving the Meret Oppenheim Art Award this year) , the artist designed a jewelry box in a shape familiar in her body of work and also created an environment interacting with the boxes to incorporate the visitor and the work and literally bringing the project to a new dimension. Visitors become jewels themselves when interacting with Fleury’s installation, whether sitting on a blow-up brooch display or looking at themselves in the mirror of a giant watch holder, while nearby an over-sized earring stand serves as a sculpture. “It is possible that at times we’ve all dreamt about diving into a shop window”, says Fleury. “These objects take on the size of our imagination and Suzanne Syz magnifies that with her jewels.”